The Violence Policy Center (VPC) today released The Endgame, a report detailing three areas that must be reformed within the gun industry in order for a settlement of lawsuits filed by major cities against the industry to have any significant effect in reducing firearms violence. Public statements by some involved in ongoing talks with the gun industry indicate a growing desire to quickly reach a settlement.
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A meaningful settlement must include:
- Restrictions on Gun Industry Products
- Stop innovating for lethality, i.e., developing products, especially handguns, for a combination of high caliber and concealability.
- Close the loopholes by which assault rifles and high-capacity ammunition magazines, supposedly already banned, continue to flow onto the market.
- Agree to recall products with safety related defects causing death or serious injury to consumers, as well as develop a system to identify and remedy these defects.
- Reform How Guns Are Distributed
- Accept independent standards to weed out those distributors and retailers engaging in illegal or negligent sales. For example, manufacturers should include in their agreements with wholesalers provisions prohibiting sales to “kitchen-table” gun dealers, who operate out of their homes, and dealers who sell at gun shows. Also, a system for spotting dealers who sell a disproportionate number of crime guns is needed.
- Changes in Marketing Practices
- Immediately cease marketing campaigns aimed at children, as well as fear-based marketing strategies, such as using predictions of Y2K social collapse to drive up gun sales. Also, the industry should stop making misleading and unwarranted self-defense claims in their advertising.
Violence Policy Center
December 21, 1999
New VPC Report Lays Out Minimal Terms for Settlement of Litigation Against Gun Industry
[In 1999 they still had fair amount of power. Probably not as much as they thought they had but still they had inflicted a fair amount of damage in the recent past and wanted to get another whack in before Clinton left office. The problem was that they overreached and struck out. We won that fight as a result of their grasping for something beyond their reach.
This was the same problem the Brady Campaign had with initiative 676 in Washington State in 1997. The local Washington Ceasefire anti-gun organization wanted to put a much more limited and realizable initiative on the ballot. But the Brady Campaign said they would provide support only if was made much broader. They bit off more than they could chew and lost 29% to 71%.
I remember the concealed carry fights of 15+ years ago. There were a lot of people that wanted “Vermont Carry” rather than licensing. It was believed there was no path to “Vermont Carry” once we had “Shall Issue” carry. It was believed that we were giving up too much by allowing the government to license a right. That we now appear to be on a roll to “Constitutional Carry” in many states proves that fear was unfounded. We are winning because we were willing to accept what we could get rather than what we believed was due to us.
There is something I learned in chess a long time ago which holds true in the gun games I play and it’s true in politics as well . It’s more important to not lose than it is win. Let the other guy take the chances and you win when they screw up.—Joe]