This was news to me:

Brady United – Full Story Initiative

What we do

Studies show that audiences adopt behaviors and attitudes of their favorite on-screen characters. That’s why our Show Gun Safety campaign empowers Hollywood to model gun safety on screen.

Global social reach 700k

1000+

writers, actors, producers, and studio executives trained on how they can responsibly portray guns on screen

150M

viewers have watched films and TV shows with firearms portrayals we helped shape and influence

That explains some things.

Perhaps it is time for the NRA and/or other gun owner rights groups to work with “writers, actors, producers, and studio executives.”