All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.
[This is part of the reason why we have trouble getting our message across to the public. Freedom, whether it is gun rights, right to privacy, or economic rights is more difficult to explain than, “The government will take care of you.” But just because something is simple to explain and appealing to the masses doesn’t mean it’s right. Hitler’s message was simple, appealing to the masses, and totally wrong. Just like the message of the anti-freedom bigots of our country today.–Joe]