Google Adwords suck, Overture rocks

After having Google tell me they don’t allow people to advertise product related to the exercise of certain civil rights I started looking at alternatives.  It turns out you can place an ad on Overture.com and get advertising to show up on http://search.yahoo.com, http://www.Search.MSN.com, http://altavista.com, and http://www.cnn.com/SEARCH/.  There are some downsides:

  • The minimum rate is $0.10/click – twice that of Google.
  • Minimum of $50 up front instead of $5.00 from Google.
  • It can take a few days before they will approve your ads compared to minutes for Google.

The upsides are:

  • They didn’t have a problem with my guns and explosives product.
  • They did disallow a few words and phrases but they gave rational reasons and I respect their conclusions.
  • They have better tools for determining the phrases and key words that are being used by people doing the searches.
  • I’m getting a lot more hits!
  • Their tracking is better.  They have a cookie system set up that will report whenever someone clicks on an ad ultimately, even days later, clicks on my entry form.  I can see what key words are actually generating people interested in entering the event versus just looking at pictures and watching the videos.
  • I can see in the log file exactly what the raw query was and how it was morphed into a key phrase of mine to generate a hit.  This means I can figure out the keywords people are using and put those on my pages if it’s a good match.  Key words that aren’t a good match but are still morphed into a hit I can tweak to avoid the hit.
  • No requirement for minimum click rates, Google has been dropping words and phrases if they don’t meet their minimum number of clicks per impression.  My friends and I have probably provided a dozen clicks or so just to keep me from losing the keywords.

Kim du Toit is by far better than anything else, but he is doing this as a favor and I don’t have any control over being able do this on a regular basis.

Here is the break down on people that have clicked on banners, ads, and links from various places so far this month:

KimduToit.com 402
Shotgunnews.com 144
Overture Ads 36 (started on February 14th)
Google Adwords 23 (running all month and probably 12 of those were my own and friends)
JoeHuffman.org (all personal sites): 23
RyJones.org/com Gawth.com EveryoneEveryWhereAlways 17
Xeniahs.org (and other banner ads place by her) 2

So… comparing Overture to Google I get hits at a rate of about 7 a day versus about 0.6/day.  Over ten times as good.  I’m going to tell Google to get lost.  No point paying bigots your money when there are better alternatives available.