Freedom of (some) expression is supported.

I wonder if advertising products used in the exercise of other constitutionally protected rights are in violation of their guidelines.


Subject: Re: Your Google AdWords Approval Status 
From: “Joe Huffman”
Date: Tue, February 10, 2004 0:45

I read your “Editorial Guidelines” prior to making making my ad.  I could
not find any restrictions on the product we are delivering, and even after
reading your letter below I am at a loss for your disabling of my
keywords.  We do not sell firearms or ammunition.  We offer training and
opportunity for practice to owners of long range precision rifles.  We
have police snipers, military, and former military personal attending and
teaching at our events.  How do you suggest we reach this audience through
Google AdWords without using some of the keywords you have disabled?


Joseph Huffman
Event Director

> Hello Joseph,
> Thank you for advertising with Google AdWords. After reviewing your
> account, I have found that one or more of your ads or keywords does not
> meet our guidelines. The results are outlined in the report below.
> ———————————————-
> Campaign: ‘PPS Boomershoot,’ Ad Group: ‘PPS Boomershoot’
> ———————————————-
> KEYWORD(S): 50 cal sniper rifle, 50 caliber sniper rifle, accurate
> rifle, competition rifle, high power rifle, long range rifle, precision
> rifle, rifle event, rifle range, sniper rifle, tactical rifle
> Action taken: Disapproved
> Issue(s): Unacceptable content as keyword
> ~~~~~~~~~
> -> Keywords: Google policy does not permit the advertisement
> of “firearms and ammunition”. This content is not permitted as ad text
> or keywords. We have therefore disabled the keyword(s) listed above.
> ———————
> Please read below for definitions of the issues I found:
> Unacceptable content as keyword: In keeping with Google policy, we do
> not permit advertisers to use certain content as keywords for their
> Google AdWords campaigns. Google believes strongly in freedom of
> expression and therefore offers broad access to content across the web
> without censoring search results. Please note that the decisions we make
> concerning advertising in no way affect the search results we deliver.
> ———————
> If a keyword has been disapproved, your ad(s) will no longer be
> displayed for searches on this keyword.
> If an ad has been suspended, please edit it based on our suggestions,
> and then save your changes to automatically resubmit the ad for review.
> We’re confident that these changes will improve your ad performance and
> increase your return on investment.
> Our goal is to help you reach your target audience and maximize your
> investment. All ads are reviewed by AdWords Specialists to ensure that
> our advertisers create successful, high-impact advertising in keeping
> with our program’s Editorial Guidelines.
> For more information about our ad requirements, please read the AdWords
> Editorial Guidelines at:
> Please feel free to email us at if you have
> any further questions or concerns. We look forward to providing you with
> the most effective advertising available.
> Sincerely,
> The Google AdWords Team