Last month they had another fundraiser with a goal of $5000:
From: Chelsea White
Sent: Monday, January 27, 2014 12:10 PM
Subject: FW: Visa is Funding the Gun Lobby
I wanted to make sure you saw Josh’s email from Friday and give you a first look at one of the satirical ads we will be running to educate Visa employees about their company’s affiliate (credit) card program with the NRA, which is funding lobbying detrimental to the safety of our communities.
Here’s the first ad:
Thanks to supporters like you, we have already raised over $1,200 dollars, which is a great start toward our goal of $5,000! Can you make a contribution to help us out?
Click here to donate $20 or whatever you can give right now.
Thank you for backing this important campaign,
Director of Development
Coalition to Stop Gun Violence
———- Forwarded message ———-
From: Josh Horwitz
Date: Fri, Jan 24, 2013 at 3:35PM
Subject: Visa is Funding the Gun Lobby
To: Chelsea White
4,780 petition signatures and 275 calls to the head of Government Relations later, and VISA is definitely starting to feel the heat.
Everyday people like you have been clear that VISA’s support of NRA lobbying activity through their affiliate card program is irresponsible and offensive.
But while we know they’ve received our message, the people responsible for this decision at VISA are still refusing to budge. That’s why the next step in our campaign is to go bigger and make sure everyone at VISA knows about the embarrassment this program is bringing their company.
We want to launch a Facebook ad campaign targeting VISA employees that will educate everyone in the company about the tremendous harm being done by the NRA VISA card.
Will you make a contribution today to help us fund Facebook ads exposing Visa’s toxic relationship with the NRA?
Our ads will target all VISA employees across the country—from the administrative assistants all the way to the CEO. You can imagine the water cooler talk that will result when the ads start showing up on their computer screens:
“Can you believe we are funding NRA lobbying against background checks?!”
“Who’s in charge of this program anyway?”
Visa won’t be able to hide its dirty little secret anymore.
We want to raise $5,000 for this campaign. Can you pitch in $20 today?
A Fortune 500 company should not be promoting and paying for an extreme, pro-gun agenda that is causing untold suffering in neighborhoods across America. Thank you for working with us to put an end to the NRA VISA card.
Coalition to Stop Gun Violence
I already addressed their pathetic VISA campaign here. But the bigger point is that they are hoping to collect just $5000 compared to $10000 in the previous fundraiser. That’s like the equivalent of 20 entries to Boomershoot or a very poor outcome for a Friends of the NRA event. Boomershoot usually gets 65 to 70 entries. And furthermore, assuming they continue decreasing their goal by a factor of two every month, they should be down to collecting money for a dinner for two by the end of this summer.