See also the ESS blog post about the Boomershoot videos where they say:
Commemorating our adoption by the shooting sports community and as a fun forward-step in working together with civilian as well as military shooters, ESS is proud to announce the release of its new video series, Boomershoot!
Filmed at the near-legendary, totally-incendiary shooting event in northern Idaho, ESS shooter, U.S. National Rifle Team (Palma Division) member, and “30 Cal Gal” Anette Wachter together with friend Shelley Rae (Western Shooting Journal /gun blogger) were among the many in attendance. In this exclusive video series, Annette and Shelley demonstrate their passion for shooting while having an explosive time, and in doing illustrate quite nicely that ESS eye pro fits women as well as it fits men.
Video installments in this series will show high-powered guns in action, exploding targets, behind-the-scenes footage, and more.
ESS makes good stuff. They gave me a couple pair of their glasses and I use them whenever I need eye protection or even sunglasses.
H/T to Barron.