My daughter and I have always been pretty close, but I remember one watershed moment at about age 12 when she complained she was out of tampons. I volunteered to pick some up at the store, since I was going there anyway. "Really?" she asked incredulously. "You'd do that?" Seems she thought buying tampons was the most embarrassing thing in the world. Thereafter, she seemed to feel that she could talk to me about anything, and did.

Yeah. I've been buy pads for my daughters for years. It might be that and other things which helped make a difference.