As Stephanie has explained to me if you want the media to cover your event you need to write the story for them.  Compare this article to our news release.

Keep this in mind when you are complaining about the bias against guns in the media.  Don't hide in the closet.  Give the media something positive to say about gun owners and make it really easy for them.  Then you can gloat as the anti-gun people whine about the bias in the media.