Today I placed an ad on google for Boomershoot 2004.  I used some key words and phrases that didn't show the event in the search listing.  It turns out virtually no one was advertising with these words and I was able to get very cheap rates for at or near the top of the listings.  It's expected to only cost about $35/month for an estimated 25 clicks a day or so.  Shotgun news is costing me about $50/month and resulting in about 10 clicks per day.  In addition I only pay for actual clicks on google whereas I have to pay for the Shotgun news banner ad whether I get any clicks or not.  We'll see if they will pay for themselves or not.  The web logs give me pretty good tracking information so I can see how well each of the “Ad Campaigns” do.  The National Rifleman classifed ad will come out soon too.  I really need to fill up the Boomershoot this year to pay for the new explosives magazine.