I ran across this today and even though I know the Brady Campaign folks live in an alternate reality that only occasionally intersects with ours I was still taken aback:
The mission of the Brady organization and its Million Mom March is to create a safer America by cutting gun deaths in half by 2025.
One might claim they are delusional since more than half of “gun deaths” are suicides and it is extremely unlikely they can come up with idea to reduce those significantly, let alone get it implemented. And most of the murders are by gangs who, as part of their “business”, traffic in banned goods already. For them to get a gun is never going to more difficult than it is for the average high school dropout to get the recreation drug of their choice. Which means they probably can get a gun within an hour, 24×7, any day of the year.
I can’t imagine the management of the Brady Campaign doesn’t already know the goal is completely unfeasible. Hence, they are deliberately lying. It’s nothing new.
Then we have this:
Brady is in search of a National Communications Director to lead its communications strategies to drive the national conversation on gun violence prevention (GVP). This position will oversee all external communications, serve internal clients (development, organizing, legal and policy functions) in their communications needs, respond to media inquiries and develop and lead aggressive and proactive earned media strategies to build awareness of Brady’s work. This is a unique opportunity to contribute to an issue and organization of historic importance and shape the national discourse on reducing gun violence in the United States.
To apply, email cover letter and résumé to email@example.com mentioning “National Communications Director” in the subject line.
- Develop and implement communications strategies for the organization to effectively communicate Brady’s work and message as part of the national dialogue on gun violence prevention.
- Oversee all external communications on behalf of Brady
- Respond to media inquiries and develop proactive strategies to increase awareness of Brady’s work in traditional and new/social media outlets.
- Bachelor’s degree required; related graduate degree desirable.
- Experience with, passion for and knowledge of the GVP issue desirable.
- At least 8 years of direct experience in positions with communications responsibility, with considerable experience as a media relations and strategic communications professional and manager required.
- Experience in public policy, nonprofit, or advocacy campaigns at the state or federal level desirable.
- Proven experience managing a comprehensive communications team drafting, editing, and overseeing material production including, but not limited to, press releases, fact sheets, social media posts, and op-eds.
- Proven ability to guide communications strategy, execution and delivery to raise profile of organization.
- Ability to synthesize and summarize large amounts of information and to focus quickly on the essence of an issue, as well as to identify, understand, and address different policy perspectives.
- Strong writing skills and willingness to participate in execution of communications tactics when needed to ensure success of initiatives.
- Confident in presenting one’s own ideas and diplomatically persuading others as appropriate.
- Ability to work professionally and collegially within a creative, fast-paced culture that demands excellence and emphasizes teamwork.
- Demonstrated time and project management skills, including an ability to meet multiple deadlines by maintaining a high level of organization. Ability to set priorities and identify resources.
- Ability to work independently with limited supervision.
- Flexible and able to routinely juggle multiple competing priorities and work in teams of both support and senior staff to meet project goals.