Make no mistake, this is a disgusting, morally depraved marketing campaign,” Dan Gross, the organization’s president, said in a statement. “The NRA continues to stoop to new lows in the hopes of shoving guns into America’s youngest hands. If nothing else, this approach demonstrates just how desperate the organization has become to sell more guns — it must now advertise deadly weapons to kids by perverting childhood classics with no regard whatsoever for the real life carnage happening every day.
To be frank, it’s pathetic.
No, Mr. Gross, your deliberate lies are pathetic. This isn’t NRA marketing. The NRA doesn’t sell guns. The NRA is a civil rights organization representing private citizens. It does not directly represent manufacturers or sellers of firearms.
But Gross is smart enough to recognize the truth will be ineffective in advancing his agenda. So, he does what he has to do. He lies.