A team of UC Berkeley researchers has discovered that the 85% of the average tech worker’s clothes are free tech t-shirts, hoodies, and other assorted clothing.
The study of this prevalent free clothing, known by tech workers as “swag,” has come at the same time as a massive tech boom that has swept the Bay Area. On a normal weekday in San Francisco, you’re liable to see dozens of young hipsters walking down the street wearing t-shirts, jackets, hats, and even socks emblazoned with the names and logos of companies ranging from tech titans to ten-person startups. Tech companies hand out free logo-festooned paraphernalia at career fairs, company events, and almost any opportunity available.
It’s a joke article but there is a lot of truth in it.
Most of my casual shirts and some of the shirts I wear to work have some gun reference to them. But probably 10% of my shirts are Microsoft branded. MS gave out a lot of shirts, hats, coats, sweatshirts, etc. and I still have most of them. There are other tech companies represented as well but it’s far from 85%.