I get a lot of e-mail spam, and I work in the firearms accessory business, so when I saw a message from a car dealer I read it as “Full Auto Inventory Clearence”.
“Hmm. Someone must have a lot of machineguns…”
Actually it read; “Fall Auto Inventory Clearence” but my pre conditioning made me read it wrong.
That’s just a tiny example of pre conditioning determining someone’s perception. It happens all the time to most of us, in some way or another.
We played a trick on my brother years ago. We wired up a whistling sky rocket firework and clamped it under his work bench. When he came in, we told him we suspected something was wrong with his bench lamp. When he turned on his bench power and all hell broke lose, he was scrambling in a panic, amongst the fire, the smoke and noise, to turn off his bench lamp. We had pre conditioned him to respond in a completely useless (and funny – to us) manner.
Yeah, funny funny hah hah, but this sort of thing is done to us in politics and social engineering, and we do it to ourselves.