This is kind of cool (via email from Tiffany Hopp, MarCom Manager, at Crimson Trace):
For Immediate Release;
May 31, 2012
Crimson Trace Extends Popular ‘Batteries For Life’ Program
(Wilsonville, OR) Crimson Trace, the Oregon-based manufacturer of the World’s only grip-activated laser sights today announced plans to extend its hugely popular ‘Batteries for Life’ scheme. CTC customers will receive free replacement batteries for the lifetime of their laser sights, in exchange for registering their products with the company’s customer service department.
“There are very few things in life that are truly free,” said Nate Hoke, Director of Customer service for Crimson Trace. “This is one of them. Just register online or via our 800 number and every year, we’ll send a fresh set of batteries for your Lasergrips® or Laserguard® product for as long as you own it.” Hoke reported that many customers were still using the original batteries in their sights after six or seven years. “While Crimson Trace products have the longest run times in the industry, laser sights are safety devices and as such, should have regular battery changes. We’re proud to be able to offer this program to our loyal customers – it’s one more way for us to show our appreciation to the people who have supported us over the years.”
All Crimson Trace products are proudly designed engineered and manufactured in the USA and fit the widest range or popular self-defense handguns, including Glock, Smith & Wesson, Kimber and Springfield.
For further information contact;
Iain Harrison
Media Relations Manager
CRIMSON TRACE CORPORATION
iainh@crimsontrace.com
1-800-442-2406 x1303
I use Crimson Trace lasers on some of the guns I teach beginners with. It think they make fine products.
Crimson Trace refers to it as a “scheme”, which sounds shady. They should call it what it is: a clever, well-thought campaign. Or a unique offer to consumers. Something along those lines. Certainly not a scheme.
TANSTAAFB – There ain’t no such thing as a free battery.