Don’t waste your time or mine by calling me on the phone, asking me for my company’s name, address and such like. Everything you need to know (and a thousand times more) to list my company in your ‘directory’ is right there on my web site. If you haven’t looked at my web site, you don’t really care at all, and in that case I don’t understand what you think you’re doing. You make no sense. You’re phony. Go away.
On a not altogether unsimilar note; Dear customer; I continue to fail to understand why you get on your computer, find our web site, and then e-mail us from the web site asking for a catalog. There has never, in the history of retail been a print catalog that has as much information and imagery (including moving and talking pictures) as you have right now in front of you on the web site. It’s always there, you can’t lose it in a stack of magazines and mail, you can access it from anywhere in the developed and semi-developed worlds, it won’t get damaged by your kids and pets, it won’t sit around getting in your family’s way, and your spouse won’t have to ask you six months from now if it can finally be thrown out. I know that you, as the customer, are always right, and I appriciate your interest. I just don’t understand some of your aspects.
Dear computer, computer software company, mobile device manufacturer or sellers and ISPs. I frequently talk with people who do not have internet access. I was told just today by a customer, for example, that he didn’t have a computer because he though he’d have to take a computer class and he just didn’t have that much interest or willingness to undergo what he believed would be a pain in the neck. There are thousands and thousands of these people out there. Maybe you don;t care about them one teeny tiny bit and that’s why you’re njot making any effort to get their business. Instead all I can remember from any comercials is; “Spam, Malware, Viruses, SPY WARE!!!! You could lose all your personal data!!! Identity theft!!! Your hard drive Will Crash, FOR SURE!! Subscribe to our backup service or you’ll LOSE EVERYTHING!!!” That’s your industry’s image in the minds of the people who represent the pieces of the pie you’re not going after. They’re afraid, and for some good reasons. It’s fine and understandable going after your competition’s customers, but there are a whole bunch of other potential customers no one’s going after. Grow the pie, Man.
Yes I know; paragraphs two and three are closely related and both apply to my own business. Yes, I’m being slightly hypocritical.