I guess. It's an electric milti-copter. It has one thing going for it that a number of flying machines don't have-- it's actually gotten off the ground with a human aboard. I don't know what it has to offer that a regular helicopter or auto-gyro doesn't. Maybe it's the power transmission system being electrical wires instead of drive shafts and belts. I immediately though of a hybrid (gas/electric) system, and they talk about that on their web site. Great as batteries have become, they're still no match for gasoline.
Still, the main obstacle to wide-spread (affordable) personal aircraft is the FAA and similar, tax-payer-funded authoritarian gangs. Note that one of the benefits to the multi-copter sited is the fact that it can be flown as an ultra-light-- it gets past a lot of the aviation regs. In a free market we'd all have viable, affordable options for our own aircraft right now. Poor college kids would have them, as easily as they now have old beat-up cars.
I suppose that would scare the pee out of the authoritarian cowards, so maybe it could be said that we have our current, restrictive system as a means of avoiding the embarrassment for certain people who would soil themselves in public, falling into the fetal position and sucking their thumbs, or simply getting angry and losing control that way. Frankly, I'd kind of like to see that. Not in that it would be pleasant, mind you, but it would indicate that we're on the right track. In a society where cowards are given any notice other than to receive our contempt, or where cowards actually run things, there will be much impediment to real progress.
HT to the Blaze