The Lady Laser 25 caliber pistol from Sundance Industries of Valencia, California. The Lady Laser is a Saturday Night Special pistol that comes equipped with a laser sight mounted on its trigger guard. Laser sights offer the user point-and-shoot killing capability. Based on the unique characteristics of the weapon price, size, and lethality the Lady Laser appears to be an attempt by Sundance to break into the criminal pistol market that so far has been dominated by fellow California Saturday Night Special manufacturers Lorcin, Davis, and Bryco.
Violence Policy Center
January 20, 1995
Gun Industry, Pro Gun Lobbying Organizations Meet At Las Vegas S.H.O.T. Show To Preview New Products And Hone Marketing And Press Strategies
[Are affordable cars an attempt by the automobile industry to get into the criminal getaway car market? How about a printer for your computer that is within the price range of single mothers? Would that be an attempt to sell to those who would use it for libel?
Those were the dark days of gun ownership and the forces of evil were constantly hammering on us as if we were the scourge of the earth. They came very close to extinguishing the last spark of resistance. But I think they overplayed their hand just a little bit and the public began to see the absurdity of their actions and their rhetoric. We fought back and now if we play our hand right over the next generation or two we should be able to politically extinguish them.—Joe]