This link will go dead in four weeks.  But until then the ad above will reach the following areas:

The Exchange serving Spokane, Stevens, Whitman, Pend Orielle, Garfield, Ferry, Lincoln, Adams, Grant, & Latah Counties --- Distribution 31,000

Nickel's Worth serving Northern Counties of Idaho & Western Montana (Boundary, Bonner, Kootenai, Benewah, Shoshone) --- Distribution 37,000

Moneysaver serving counties around Clarkston & Lewiston area (Clearwater, Idaho, Lewis, Nez Perce, Whitman, Asotin & Garfield) --- Distriubtion 34,600

Giant Nickel serving 8 counties around the Tri-Cities area (Kennewick, Pasco, Richland, Burbank, Benton City, Finley, West Richland, Eltopia) --- Distriubtion 33,000

So about 135K people will have the opportunity to see the ad.  Last year I just ran a similar ad in the same areas for two weeks and I got several entries from it.  This year I started a little earlier.  I'm hoping to completely fill up this year--even with the expanded shooting area.  As you might guess the first 80% or so meets expenses and the last few entries are profit.  And I really need some profit to pay back the loan on the explosive storage magazine.