The primary goal of the National Rifle Association’s Eddie Eagle program is not to safeguard children, but to protect the interests of the NRA and the firearms industry by making guns more acceptable to children and youth. The Eddie Eagle program employs strategies similar to those utilized by America’s tobacco industry-from youth “educational” programs that are in fact marketing tools to the use of appealing cartoon characters that aim to put a friendly face on a hazardous product. The hoped-for result is new customers for the industry and new members for the NRA.
Violence Policy Center
From http://www.vpc.org/fact_sht/eddiekey.htm as of April 15, 1999
[Either the VPC has never viewed the Eddie Eagle materials and presentation, they are so blinded by hate they didn’t see and understand what was being said, or they are just flat out lying because they think no one will check out their story. Also, of interest is that Marion Hammer created the Eddie Eagle program.]