Today I placed an ad on google for Boomershoot 2004. I used some key words and phrases that didn’t show the event in the search listing. It turns out virtually no one was advertising with these words and I was able to get very cheap rates for at or near the top of the listings. It’s expected to only cost about $35/month for an estimated 25 clicks a day or so. Shotgun news is costing me about $50/month and resulting in about 10 clicks per day. In addition I only pay for actual clicks on google whereas I have to pay for the Shotgun news banner ad whether I get any clicks or not. We’ll see if they will pay for themselves or not. The web logs give me pretty good tracking information so I can see how well each of the “Ad Campaigns” do. The National Rifleman classifed ad will come out soon too. I really need to fill up the Boomershoot this year to pay for the new explosives magazine.